Zachary Knowles has spent his entire life leading up to this moment. Hailing from Magnolia, Texas, Knowles was bit by the musical bug at an early age, when his parents gifted him a light-up keyboard in first grade. "I started teaching myself songs on there, but I always kept it to myself," he explains. It didn't take long for Knowles to run with his newfound talents; Eventually, Knowles transitioned into writing his own material, and he was pleasantly surprised at the online reaction to his own work as it racked up tens of thousands of streams on SoundCloud almost immediately: "I fell in love with making music. I'd come home from school and write as much stuff as I could."
In his freshman year of college, he set a goal to release something properly and ended up with a series of well-received singles that led to a full EP of music touching on influences ranging from John Mayer to Post Malone and, most predominantly, Justin Bieber. He takes direct inspiration from his small-town upbringing, young love, and the lessons that come with growing up. Since then, the fresh up-and-comer, who opened for Alec Benjamin on tour in 2019, has been turning heads in the pop and indie-R&B realms with two EPs, Feelings (2018) and Magnolia (2020), with songs such as "city" and “slow summer” that show off his gifted, yet ever-improving songwriting skills that caught the attention of Ones to Watch, Uproxx, Earmilk, The Line of Best Fit, and more.
Knowles' music has a strong ethos - To forge deeper connections with those around him by reaching deep inside to expose the commonalities that bond everyone in this universe. "I just wanna reach people," he explains. "My whole dream at the start of this was to build relationships, whether it's with one person or a hundred people. Personal connections to others are so important. Music is a really cool way to express yourself in a real way and talk about real-life things, rather than what others want to hear."
On his new debut album tendency to be a loner, the selflessness of Zachary Knowles isn't just in the music's sweet lyrics of love, but also how it was made. Ashe, Alexander23, X Lovers, and more have been collaborators of his and they have all shared in a collective vision of expression to really serve listeners in the most impactful way possible. Spotify highlighted Knowles' recent singles on their New Music Friday playlist, where Knowles is a mainstay with his new releases. With over 50 million global streams, nearly one million monthly listeners on Spotify, and over 53k followers on Tik Tok, it's clear it's working. tendency to be a loner is out now via FADER Label, offering proof that pop can be personal and that Knowles is one of its most intriguing and capable emerging song crafters to date.